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GOAL Lack of appeal of brand value proposition, opportunity to create new brand. Sales declining year over year in majority of major Hispanic markets. ACTIVITIES Via brand insights generation analysis and a multi-market Hispanic consumer usage study, we discovered the reason for the brand’s decline: Products had lost their Hispanic relevancy and connection with theRead more

GOAL Understand what would drive Hispanic business growth when Hispanic offers the category’s best opportunity. The Brand had an opportunity to be a strong player within this segment although it currently under-indexes with Hispanics and there were perplexingly strong year over year declines. There was a volume opportunity but we had to understand why theyRead more