- We aim to inspire and lead brands to grow their business by resonating with diverse consumers in relevant, meaningful ways.
- We bring the unique cultural perspective to the CX conversation. Our research and actionable insights provide you with the data you need to ensure your products are easy to use, easy to engage with and are more relevant than your competitors.
- Gain more effective strategies for engaging and delighting MC audiences through CX.
- For brands that place a high priority on happy customers and delivering a near-perfect customer experience, MC CX is not an option: It is an essential business strategy.
WHAT WE DO
We help clients understand cultural variances via UX/CX insights resulting in effective strategies for engaging multicultural audiences and growing the brand's business.
MULTICULTURAL CX STRATEGY AND DESIGN
Our research and actionable insights arm you with the data you need to ensure your products engage your users, are easy to use and more relevant than your competitors.
CUSTOMER JOURNEY MAPPING & PERSONAS
By assessing the customer experience and satisfaction, we can help you more accurately and strategically design an experience based on your customers’ cultural needs and expectations.
MULTICULTURAL USER RESEARCH
Through our research we provide findings that are insightful, actionable, give a full picture of what is culturally relevant to your consumers.
CULTURAL DIVERSITY TRAINING
Our Multicultural CX experts can train you and your team to further understand your users’ behaviors and needs.
WE ARE THE ONLY FIRM THAT FOCUSES ON DIVERSITY AND INCLUSION DRIVERS TO CUSTOMER SATISFACTION
MULTICULTURAL CX IS ESSENTIAL
- Adding multicultural to UX/CX refines the process; ensuring target consumers are viewed through the correct lens (theirs); free of any distortions based on cultural nuances in the way the targets perceive and respond to your products or services.
- The ROI for understanding UX/CX for multicultural audiences is more than twice that of the general population. This is driven by increased conversions, increase adoption rates, higher satisfaction, and most importantly top-line revenue increases.
- New uses of products emerge as a result of serving the multicultural population driven by the diversity of the consumers.
- Mainstream U.S. is no longer predominantly White but increasingly Multicultural.
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Million in the USA0
Trillion $s in Purchasing Power0
Million New Multicultural Individuals Each Year0
Million Americans are ImmigrantsWHO WE ARE
MC CX is a joint venture created to help brands more deeply identify, understand and meet the needs of the dynamic, fast-growing and critically important Multicultural consumer/market segment. Conceived and led by two innovators in their respective fields:
Linda Lane Gonzalez
Founder and President of Viva
Linda has been a leading multicultural marketer and industry authority for over 25 years guiding a multitude of Fortune 500 brands to develop lasting relationships with their culturally diverse consumers. She has served as Chairman of the Culture Marketing Council, founding member of the ANA’s AIMM division, and a dynamic leader of her own agency, Viva Partnership, leading to numerous accolades and awards.
Ania Rodriguez
CEO of Key Lime Interactive
Ania has served as a user experience advisor to Fortune 1000 companies around the world for two decades on the topics of User Interface Design, Product Design, and User Research. Key Lime’s focus is all things usability for web, mobile, VR, and biometrics using both qualitative and quantitative research methods.
Let's Work Together
Contact Information
Phone: (305) 809-0555
Address: 8350 NW 52nd Ter. STE 210, Doral, FL 33166
Email: mcx@keylimeinteractive.com